An SMS marketing campaign can be one of the most efficient and rewarding efforts if executed correctly. Its unparalleled accessibility, instant reach as well as integration with other forms of marketing make it suitable for all types of businesses. Knowing which things to look for in an SMS marketing service is one of the key factors related to its success.

Reliability & Security

One of the largest advantages of SMS messages is that there’s virtually no delay between when they’re sent and when the person receives them. If a provider is prone to downtimes and unreachability, you’ll be continually losing out on money and customers. Make sure that you’re choosing an industry leader that has a history of providing high-quality service. Ideally, the uptime should be at a consistent 99%+. Also, see how they can guarantee yours and your customers’ safety. Do they have proper systems in place to prevent breaches? uses industry-leading SSL encryption to keep all sensitive data safe, as well as two-factor authentication to prevent any hacker wannabes from compromising your security.


Make sure that the provider offers everything that your business needs. This can refer to integrations, maximum message length, subscriber limitations and other characteristics. They should have all the things to get you started as soon as possible. These features should be scalable so that in case your business achieves a drastic growth, the system can keep up with an increased number of messages. Even with all the modifications involved, the service should remain simple to use – usually, you can send out messages to thousands of people with just a single click of a button. Verify that they support one-on-one texting since you’ll most likely encounter a case where you’ll need it.

Pricing & Customer Support

Compare the prices to other competitors to see if you’re getting your money’s worth. Most reputable providers offer a free trial to prove their efficiency. In addition, they should have 24/7 customer support – this will be especially meaningful in the beginning while you’re still unfamiliar with the way the service is used. Don’t be afraid to ask all the questions about what you can achieve with them, as it will save you headaches in the long run.

With over 30 different features and a 14-day restriction-free trial, is deservedly a #1 SMS marketing platform in the industry. The trial doesn’t require a credit card, and you can even schedule an overview via a phone call for any additional information.